Hot Wheels NFT Garage Series
Hot Wheels has done it again - The Next Level has Arrived.
40 new NFT Hot Wheels designs will debut on November 16, giving fans a way to take home rare digital work and a chance to pick up limited edition real life diecast vehicles when they purchase NFTs.
By Glenn Oyoung
Sun, Oct 31, 2021 09:15 AM PST
Hot Wheels has done it again. In partnership with the Worldwide Asset eXchange (WAX), Mattel has launched Hot Wheels NFT Garage Series 1 - which give Hot Wheels collectors a new way to enjoy the world’s favorite toy.
40 new NFT Hot Wheels designs will debut on November 16, giving fans a way to take home rare digital work and a chance to pick up limited edition real life diecast vehicles when they purchase NFTs. Hot Wheels NFTs will be released globally at a price of $15 each.
The NFTs will come in 4-card and 10-card backs and will be offered in four tiers: Base, Rare, Premium, and NFTH (Treasure Hunt). There will be 5,000 rarities which can be redeemed for real-life special edition die-cast cars as part of what Mattel calls a “virtual+In Real Life” or “vIRL” collection.
Pull a Willy Wonka and score a select token, and you’ll have access to real-world Hot Wheels like Twin Mill™, Rodger Dodger™, Mach Speeder™, SS Camaro and the Bone Shaker™ - which is the rarest of them all.
Ahead of the November release, fans can set up their WAX Cloud Wallet by heading over to wallet.wax.io to prepare to purchase the Hot Wheels NFTs.
About The Author
Glenn Oyoung is a marketer, entrepreneur, and consultant based in Los Angeles. Glenn’s lifelong passion for cars is rooted in playing with Hot Wheels, and has manifested itself in his career. He’s the former marketing director of American Racing, founder of design and merchandise firm turn3 Creative, and author of a ‘vehicular alphabet book’ titled “C is for Car.” As director of client relations at Blue C Advertising, Glenn helps OEM and aftermarket companies develop their marketing message and reach passionate enthusiasts. His passion for cars extends to his role as the founder of the monthly San Gabriel car meet Carcadia at Route 66.