Lucid Showroom Beverly Hills
Lucid - "expressed clearly, easy to understand"
One showroom, one car, one customer - one day in the life here in LA.
By Doug Stokes
Fri, Feb 4, 2022 05:00 PM PST
This is a medium cool tour of THE (right now anyway) Lucid Motors automobile dealership, right where it should be for maximum exposure to the masses ... on Wilshire Boulevard right in the middle of the vaunted Hills of Beverly.
This is the car storefront of the future. Clean (austere) surroundings, a Zamphir album playing softly in the background, a nerdy-looking (but obviously very hip with the untucked dress shirt) singletary customer, and replicant-like salespeople (aka: "associates") pre-steeped in the lore and legend of modern car ownership (even though they don't actually drive much at all themselves). On the whole, this is an almost dream-like state, where one car (THE CAR OF YOUR DREAMS) stands proudly alone, in stark, raving contrast to the sprawling mega-showrooms of super gigantic dealers like LA's own Longo Toyota and Galpin Ford out in the Valley.
Friends, this is a showroom where clarity of thought is the name of the game, where many movie and TV stars have tread, and where more are sure to congregate shortly. What we have here, is the new, highly-rational, highly-distilled car buying experience, one so clean and mindful that there's here no need for a fully-equipped Starbucks right on premises. This is the new new, the very sharply-pointed, speartip of car-buying curation.
And the news here is that YOU can reserve one just like this for only $300.
The first definition for the word Lucid that comes up for me is: "expressed clearly; easy to understand" let's go with that. One showroom, one car, one customer, one day in the life here in LA...
About The Author
Doug has a long and wide-ranging history in the motoring business. He served five years as the Executive Director of the International Kart Federation, and was the PR guy for the Mickey Thompson's Off-Road Championship Gran Prix. He worked racing PR for both Honda and Suzuki and was a senior PR person on the first Los Angeles (Vintage) Grand Prix. He was also the first PR Manager for Perris Auto Speedway, and spent over 20 years as the VP of Communications at Irwindale Speedway. Stokes is the recipient of the American Autowriters and Broadcaster’s 2005 Chapman Award for Excellence in Public Relations and was honored in 2015 by the Motor Press Guild with their Dean Batchelor Lifetime Achievement Award. 2025 saw Stokes voted into the Go Kart Hall of Fame. “… I’ve also been reviewing automobiles and books for over 20 years, and really enjoy my LACar assignments.” he added.
