The Lexus Culinary Cinema Event Spices Up Downtown LA
Published on Tue, Nov 17, 2020
By: The LACar Editorial Staff
The Lexus Culinary Cinema Event – a weekend of excellent drive-in movies and gourmet food – entertained hundreds at the LA Live Event Deck downtown.
The LA Live Event Deck in downtown hosted a unique combination of drive-in film watching and gourmet food this past weekend. The Lexus Culinary Cinema Event featured stellar chefs who served up mouth-watering meals for folks who enjoyed classic movies in their cars.
Each night was sold out, attracting over 100 cars to take part in the Lexus Culinary Cinema Event. Below is the full press release that covered the event.
To meet the growing desire for socially distanced events, Lexus hosted the first-ever Lexus Culinary Cinema – a three-night gourmet drive-in movie event at L.A. LIVE’s Event Deck in downtown Los Angeles. The event, which took place this past weekend, elevated the typical drive-in movie experience by engaging Lexus Culinary Masters, Chefs Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi to create gourmet dinners inspired by the feature film being shown each evening.
For three consecutive sold-out nights, more than 100 vehicles pulled into L.A. LIVE’s Event Deck to enjoy a delicious three-course meal and a fan-favorite movie from the comfort of their vehicles. Each evening featured a different menu curated by a Lexus Culinary Master. Chefs Jon and Vinny opened the event with cuisine paired with “Once Upon a Time in Hollywood.” Chef Ludo followed with dishes designed for the film “Sideways,” and Chef Carlo closed the series with dinner fare fit for “Little Miss Sunshine.”
“We understand people’s desire for socially distanced outdoor events. As a human-centric brand, we continue to explore ways to innovate and create elevated experiences for our guests,” said Lisa Materazzo, Lexus vice president of marketing. “With the help of our talented roster of Culinary Master chefs, Lexus Culinary Cinema brought gourmet dining to the classic drive-in movie theater, and provided an experience only Lexus could deliver.”
Tickets to this one-of-kind Lexus experience were priced at $25 per person and included admission to the film along with the three-course meal, complimentary gift bag and pre-movie trivia.
The Lexus Culinary Masters program includes a number of the country’s most talented chefs, restaurateurs, and culinary personalities. They serve as ambassadors to the brand to help craft amazing experiences and amplify Lexus core values of human-centered craft, innovation, curiosity and hospitality. The current group of Lexus Culinary Masters includes James Beard Award-winning chefs Michelle Bernstein, Stephanie Izard, Jon Shook and Vinny Dotolo; Michelin star awarded chefs such as the legendary Daniel Boulud, Dominique Crenn, Ludo Lefebvre, Nickolas Martinez and Carlo Mirarchi; celebrated sommelier Carlton McCoy, and the “father of Southern Cuisine” Dean Fearing.