STREET CUSTOMS

STREET CUSTOMS By Reed Berry October 2007 After cranking out some eye-popping creations on MTV's Pimp My Ride, Ryan Friedlinghaus, CEO of West Coast Customs, now detours to another cable network to star in Street Customs, TLC's newest reality show. The show features the entire family of West Coast Customs artisans, including Big Dane, Lil Mike and Ish.

Produced at West Coast Custom's state-of-the-art facility in Corona, California, each episode takes you through some unbelievable car builds from start to finish, not to mention capturing some of the drama that takes place when talented (and temperamental) craftsmen have to work together on demanding projects.

Street Customs will, according to Friedlinghaus, "tackle some of the most extraordinary car builds ever conceptualized and built on television." His crew certainly has the talent and cutting-edge technology to accomplish this, and that is why West Coast Customs attracts an impressive clientele ranging from celebrities to foreign royalty.

Supercross star Tyler Evans And, of course, an exciting new television show deserves a premiere event. Street Customs is no exception. A premiere party held at Republic, the trendy new restaurant and lounge on La Cienega Boulevard in West Hollywood, has brought out not only Ryan and the guys from West Coast customs, but also a variety of up-and-coming Hollywood actors and musical performers, as well as Supercross superstar Tyler Evans and X Games Motocross champion Brian Deegan.

X Games Motocross champion Brian Deegan Deegan is also a West Coast Customs customer. In one episode of Street Customs, his stock Chevy Z-71 pick-up truck is transformed into a radical looking machine that he can jump 10 feet in the air. And since he plans to reveal the truck at an upcoming motocross event, Ryan and his team have just seven days to complete the task.

The crew It's no surprise that West Coast Customs continues to remain in the media spotlight. Their original designs and craftsmanship have made them the world's premiere vehicle modification shop. In addition to their California facility, West Coast Customs will also have franchised shops in Malaysia, Dubai, Germany, Russia and Australia.

Street Customs airs Thursday nights at 10 pm as part of TLC's popular "Turbo Thursday" lineup. For more information on Street Customs, click here.