MONRONEY STICKER

THE MSRP "MONRONEY" STICKER Although it might be hard to believe today, there once was a time when car makers weren't required to post the Manufacturer's Suggest Retail Price (a/k/a MSRP) on vehicles. Dealers were free to sell cars without disclosing any such MSRP. That all changed on June 23, 1958, when The Automobile Information Disclosure Act was passed in 1958. The bill was authored by A.S. "Mike" Monroney, a longtime Oklahoma congressman. Today, the Monroney sticker (often mispronounced as the Maroney sticker) graces the window of every vehicle sold in this country. Every Monroney sticker contains the following information: * Make * Model * Serial or Identification Numbers * The final assembly point * The name, and the location of the place of business, of the dealer to whom it is to be delivered * The method of transportation used in making delivery of such automobile, if driven or towed from final assembly point to place of delivery * The Manufacturer's Suggested Retail Price (MSRP or "sticker price") of the base vehicle * The MSRP of optional equipment installed on the base vehicle * The transportation charges for delivery of the vehicle to the dealer from the manufacturer * The TOTAL MSRP of all the above. * The EPA mileage estimates are also normally included on this sticker The law is now codified as Title 15, Chapter 28, Sections 1231-1233 of the United States Code. - Roy Nakano This piece comes courtesy of our LA Car Blog.