One of the more highly anticipated vehicle releases will drop on July 13, but we now have some idea of what the Ford Bronco family will look like.
The all-new Bronco has been teased in a new video and is set to come in three different models. Ford plans to release a Bronco four-door model, a two-door model and a smaller Bronco Sport. Each variant will boast standard 4×4. On July 13, Ford will reveal the Bronco in more detail at 8:00 p.m. EDT on National Geographic, ESPN and ABC.
“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”
To claim the crown as the next off-road king, Bronco’s new Built Wild brand will deliver on three principles:
- Built Wild Extreme Durability Testing – These elevated Bronco torture tests ensure toughness across thousands of lab, proving ground and real-world extreme challenges in the toughest and harshest climates
- Built Wild Capability – Confidence to go over any-type of terrain (G.O.A.T.), provided by standard 4×4 and an exclusive terrain management system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology
- Built Wild Innovative Design – Broncos are the future of off-roading and deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker
“Rugged vehicles are in our heritage and we see strong growth opportunities with this ever-more popular segment,” said Kumar Galhotra, Ford president, Americas and International Markets Group. “The Bronco brand meets that need by creating a family of truly capable off-roaders to take our customers further into the wild. We’ve leveraged extensive off-road experience from vehicles like our F-150 Raptor to ensure that every Bronco delivers the ‘Built Wild’ toughness and durability our customers expect.”
We’ll keep you updated as more information about the Bronco will surely come through during the next week.