Shine Bright Like a Diamond: #MOD2018

2018 Mitsubishi Owners Day’s (#2018MOD) event gives fans a chance to celebrate all manner of diamond-studded cars at Mitsubishi’s North American HQ.

On Saturday, July 14th the good people at Mitsubishi gave their owners and enthusiasts a chance to celebrate the brand with a day full of activities and a comprehensive display of Mitsubishi vehicles old and new at the company’s North American headquarters in Cypress, California. #2018MOD drew fans from the West Coast and beyond for the mother of all Mitsubishi car meets. Employees and vendors were also on hand to celebrate Mitsubishi and take a stroll down memory lane with the owners, as well as look forward to Mitsubishi’s future.

Guests were invited to partake in a number of raffles, drive one of the current Mitsubishi models, visit vendor alley and more. Owners were treated to a free lunch, raffle tickets and a celebratory Mitsubishi Owners Day tee-shirt. This year, owners in attendance voted for their favorite car and the winner was awarded the People’s Choice trophy.

We love when brands take the time and effort to connect with their enthusiasts, especially in an era when more and more consumers seem to be headed towards literally handing the wheel over to a computer it’s nice to see a company reach out to the people who built their brand. East Coast Mitsu fans rejoice, MOD is coming to you on August 25th at Citizens Bank Park in Philadelphia.