Lotus continues to celebrate its racing roots at Mount Panorama by announcing an Australia-only special edition of the nimble Elise.
Lotus hosted an event dubbed ‘the greatest track-day in the Southern Hemisphere’ and celebrated the brand at Australia’s greatest circuit – Mount Panorama. The venue is host to the famous 12 Hours of Bathurst and has ties to motorsports all over the world.
Thanks to Australia being Lotus’ sixth largest market in 2019, the company has produced this highly exclusive Lotus Elise Cup 250 Bathurst Edition to celebrate last year’s success. While the upgrades on the Bathurst Edition are just cosmetic, the tasteful additions include black forged alloy wheels, bespoke ‘Bathurst Cup 250’ decals and a special numbered build-plate.
The Lotus sponsored track day was featured alongside more than 45,000 fans attending the Bathurst 12 Hour race weekend. Lotus then offered a unique opportunity to more than 150 Lotus owners to tackle Mount Panorama. Many drivers hit the track in their own Lotus cars, taking advantage of an on-site mentoring program that allowed them to get a truly unique experience. Hot laps were also available with professional Lotus drivers.
David McIntyre, Regional Director, Asia Pacific & China, Lotus Cars joined the group at Bathurst and commented: “It’s great to kick the year off in Australia, a market that was very successful for us in 2019. Lotus and Australia have a long and rich history and we are committed to building on this close relationship moving forward.”
He added: “Through stand-out events such as the Lotus-only track day, we will continue to build the brand across Australia, adding to the success we experienced last year. Globally 2020 is an exciting year for us, with the first of our all-electric Lotus Evija models being delivered to customers.”