The Italian juggernaut continues to enjoy a sales surge, jumping from 5,750 cars sold in 2018 to 8,205 sold in 2019.
2019 was indeed a massive success for Lamborghini, and global sales growth has now been running for nine consecutive years. Lamborghini has solidified itself in pop culture, wealth and speed, and arguably enjoys being the most instantly recognizable supercar brand in the world. Daily sightings are becoming more and more prominent, especially in LA, thanks in part to the fame and prestige owning a Lambo brings.
The United States also solidifies its position as the largest market for Lamborghini sales, with 2,374 units sold here in 2019. Other market sales numbers include Chinese Mainland, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). According to Lamborghini, all of these markets increased deliveries by large margins and marked historic national sales levels.
Lamborghini’s Super SUV, the Urus, sold 4,962 units in 2019, boasting a whopping 182% increase from the 1,761 units sold in 2018. The V12 lineup, which includes the Aventador model line, sold 1,104 units. The V10 lineup includes the Huracán model line and sold 2,139 units in 2019. The Lamborghini Huracán number 14,022 rolled off of the assembly line in 2019, surpassing the Gallardo as the most successful Lamborghini ever in terms of sales.
Stefano Domenicali, Chariman and Chief Executive Officer of Automobili Lamborghini comments: “The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs. In only two years we more than doubled our sales numbers, a success that cannot be overrated.” Domenicali continues, “… we further increased our high brand awareness, especially with the younger generations having multiplied our following on social media channels to more than 40 million.”
Lamborghini maintains a confident outlook for the 2020 Fiscal Year. The company has decided to strategically develop hybrid variants for all next-generation super sports car models, continuing to evolve with the overall supercar market.
With this impressive growth, how will Lamborghini continue to showcase their exclusivity status? Could producing too many cars actually hurt the brand’s ritzy reputation in the long run?