MINI Launches a Complete Drive-In Movie Guide

The MINI Drive-In Movie Guide covers snack recipes, location information and history of the iconic theaters around the country as they enjoy a resurgence during COVID-19.

The MINI Drive-In Movie Guide is a complete reference manual on how to enjoy some true Americana. Summer nights, buttery popcorn and first date (or 100th) excitement can be found in historical drive-in theaters across the United States. This guide offers tips to drive-in moviegoers for the best possible experience including snack recipes and information, and is available for a free download at MINIUSA.com/drivein.

The popularity of drive-in movies has surged thanks to the COVID-19 pandemic, with some locations seeing attendance numbers not seen since the heydays of the 1950s and 1960s. Since most conventional summer activities have been postponed, drive-in movies are one of the few avenues of entertainment available. The MINI Drive-In Movie Guide provides information to anyone with a car on how folks can enjoy summer movie nights safely.

“The MINI driver community has always been drawn towards gathering to enjoy spending time together around a common bond or activity,” said Rah Mahtani, Marketing Communications Manager for MINI USA, “The drive-in movie theater is the ideal event for MINI owners – or anyone with a car, because they can get out for a drive to enjoy a common experience with MINI friends and family while taking appropriate social distancing precautions.”

In addition to the tips and recipes, the MINI Drive-In Movie Guide offers a history lesson on the legacy of drive-in movies in the U.S. An expert commentary on the cultural and communal aspects of the drive-in movie by Dr. JC Barone Ph.D., professor at the Department of Communications & Media Arts at Western Connecticut State University and the country’s leading expert on drive-in movie theaters is included.

So, if you’ve never gone to a drive-in movie, now you have the information you need to enjoy a truly unique experience! What are you waiting for?

 

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