Dodge/SRT Creates Price Incentive to Attract New Customers

Dodge plans to welcome new enthusiasts with an enticing Power Dollars deal, now available on all 2020 Chargers and Challengers.

2020 Dodge Charger SRT Hellcat Widebody (left) and 2020 Dodge Challenger SRT Hellcat Widebody (right)
2020 Dodge Charger SRT Hellcat Widebody (left) and 2020 Dodge Challenger SRT Hellcat Widebody (right)

As if you need another reason to buy a modern muscle car, Dodge has sweetened the deal a bit. Customers who buy a 2020 Challenger or Charger will now get a cash allowance of $10 per horsepower. The manufacturer hopes to continue newfound momentum earned at the end of 2019 with record Dodge muscle car sales. The goal is to give new and returning customers some extra cash while they enjoy outrageous speed, welcoming them into ‘The Brotherhood of Muscle”.

2020 Dodge Challenger SRT Hellcat Widebody (left) and 2020 Dodge Charger SRT Hellcat Widebody (right)
2020 Dodge Challenger SRT Hellcat Widebody (left) and 2020 Dodge Charger SRT Hellcat Widebody (right)

“Our Dodge performance enthusiasts are dawn together by their love of American muscle. And Dodge Power Dollars has tapped into something very powerful,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we’re now making Dodge Power Dollars available on any 2020 model-year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.”

The Widebody on both the Dodge Charger (left) and Challenger (right) add 3.5 inches of body width, creating an even more aggressive, planted stance and improved performance on the street, strip and road course.
The Widebody on both the Dodge Charger (left) and Challenger (right) add 3.5 inches of body width, creating an even more aggressive, planted stance and improved performance on the street, strip and road course.

Dodge had its best six-month sales in muscle car history in the last half of 2019, with a record combined Charger and Challenger sales of 84,216. In all of 2019, Dodge sold 96,935 Chargers and more than 60,000 Challengers.

The Widebody on both the Dodge Charger (left) and Challenger (right) add 3.5 inches of body width, creating an even more aggressive, planted stance and improved performance on the street, strip and road course.
The Widebody on both the Dodge Charger (left) and Challenger (right) add 3.5 inches of body width, creating an even more aggressive, planted stance and improved performance on the street, strip and road course.

For 2020, Dodge Power Dollars will give a cash allowance of $10 per horsepower on all variants of the 2020 Charger and Challenger models. Yes, that includes the 797-horsepower Challenger Hellcat Redeye, Dodge’s most powerful muscle car. Below are the full charts for the Power Dollars per model.

Challenger
ModelHorsepowerCash allowance
Hellcat Redeye797$7,970
Hellcat717$7,170
R/T Scat Pack485$4,850
R/T375$3,750
GT AWD305$3,050
GT305$3,050
SXT305$3,050
Charger
ModelHorsepowerCash allowance
Daytona 50th
Anniversary
717$7,170
Hellcat707$7,070
Scat Pack485$4,850
R/T370$3,700
GT AWD300$3,000
GT300$3,000
SXT AWD300$3,000
SXT292$2,920

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