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About the LACar project

Car Culture Ground Zero

LACar.com began in 1997 as an online magazine about the LA car culture and has since then evolved into an automotive journal serving the greater LA area. While it remains deeply rooted in this motor city, LACar’s reports, reviews, and essays appear in the Huffington Post affiliate; Patch, Yahoo News, and other media sources that reach an audience far beyond Los Angeles.

We’re an automotive journal serving the greater LA area.

LACar.com is a brand within, and wholly owned by, Local Automotive Media Inc., a company based in Los Angeles, California. As a commercial entity, we’ve managed to integrate our advertising sponsors in a manner that doesn’t overbear on our publication or partners. In addition to the work published on its site, LACar supplies a steady stream of writings to its partners. It also maintains a comprehensive digital photo library.

Our body of work includes automotive product reviews, an automotive event calendar, directories, consumer tips, information on car laws, and articles on car design, car performance, automotive history, the new hot rod culture, and other items of interest to Angelinos with or without an enthusiasm for cars.

The views expressed in this publication reflect the opinions of the author(s), and not necessarily those of the entire publication staff or the agencies they work for. Neither Local Automotive Media Inc., LACar.com, or any other affiliated outlet or brand makes any expressed or implied warranty on the performance of any products or modifications described in this publication.

Do you have feedback, questions, or do you want to get in contact with our advertising office? We love hearing from you!

Please reach out to us: hello [a] lacar.com


You can now advertise on LACar.com to get your brand seen by our ever-growing base of gear-head readers, many of whom are local to Los Angeles.